It started with a black truck and a dream of selling frozen custard, a midwest favorite, in sunny southern California. In the four years since we helped name, brand and launch Yeti frozen custard, the brand has created new flavors, catered to celebrities expanded into retail packaging and scored a major food retail distribution deal. It's a Sasquatch-sized success story.
National Pork Board
The pork chop package campaign was created for National Pork Board to showcase new programs to help specialty pork producers connect directly to retail and restaurant customers. This work was featured in US Ad Review, which was a huge thrill.
The pork.org campaign was created to publicize the new site and URL for National Pork Board programs. I spent hours in indesign writing, wrapping, rewriting and rewrapping the copy so that it would read correctly both folded and unfolded. Maybe I'm the only one who noticed, but I still think it was worth the trouble.
Kansas City Chiefs
While at SHS, we pitched and won the Kansas City Chiefs business. First order of business was to celebrate the team's 50th season in Kansas City.
Merck Animal Health
I've had the opportunity to do some fun and amazing work for Merck Animal Health over the years. I've also learned a lot about cattle parasitology and immunology. Good dinner conversation material.
Merial Animal Health
One of my two favorite projects for Merial was the creation of the Outbreak Alert campaign. It's an awareness campaign and online/mobile alerts platform to let horse owners know about disease risks in areas that are important to their horses so that they can take the proper precautions.
The second was the creation of a digital dewormer webapp for a new cattle dewormer called Longrange. You'd be astonished how much climate modeling and parasite population research we had to comb through to make a reliable model of season-long parasitology that could be customized for visitors throughout the nation.
Best in Class Dairies Training: Mastitis 101
Best in Class Dairies Training: A Tale of Two Ladies
SHS 40th Anniversary Party
During my time there, SHS celebrated it's 40th anniversary with the Much Ballyhooed Mustachioed Festival of Big Hair. We created invites and decorations to play off of some questionable style choices by employees, both past and present, throughout the years. Not pictured here are the poster-sized Wooly Willy-style portraits of the current company leadership.
SHS Thanksgiving Gifts
As a Thanksgiving gift, we sent out these lovely blanket turkeys to all of our clients. Each one was meticulously hand-folded and tied, placed in a roasting pan and drop-shipped to the recipient.
St. Louis Suit Project
One of my favorite 2015 pro-bono undertakings was working with the St. Louis Suit Project – a charitable organization that outfits promising young people with business attire that helps them shine. This work was part of the publicity efforts for their annual fundraiser and donation drive.
Cal-Ann farms grows living basil in their greenhouse facility just outside Kansas City. Even though it's cool, their product was getting lost in busy grocery produce environments. We created POP display boxes with fun lines and a homespun feel. In a matter of months, every store that stocked the product was clamoring for them.
Poultry farmers are just as serious about nutrition as that annoying neighbor down the street with the 26.2 sticker on his Honda CR-V. Seriously, fuck that guy.
Anyway, Novus wanted some novel ways to showcase how well their mineral products worked for commercial poultry birds. Of course, the natural solution is a chicken maze and an egg castle. What I won't tell you is which came first.